Grow From a Golf Show!
Hit a high concentration of golfers with an exciting booth!
Golf Shows are an important venue for promotion of your local chapter. Even though you'll see a lot of married folks, they're bound to know of someone who is single and plays golf. Don't just smile as they walk by, but be proactive. Hand them a brochure while asking them "Are you single or know someone who is?"
Get Their Info
What would make you give your name, address, phone and e-mail address to someone at a golf show booth? A chance to win a free round of golf? A coupon for $10-20 off a round of golf (donated by a local golf course)?
When you have someone visiting your booth, you'll probably have to give them an incentive to leave their personal information. Make sure you have them use the Guest Registration Form we use at membership meetings.
Give Away a Free Round of Golf
Anything free always gets their attention. In 2011, our new Denver, CO chapter contacted two local golf courses and made this offer to them: a) we'd like to bring a golf outing or two to your course over the next year. We will golf and even have dinner afterwards; and, b) at our golf show booth this year, we'd like to give away a round of golf for anyone who joins on the spot. Would you be willing to give us a certificate in that regard (you can name the terms and conditions, e.g. Mon-Thur only, after 1pm on weekends, etc.)?
Well, not only did one course do the "deal," but two were happy to do so. The result? 25 new members joined the Denver chapter over the two days of the show. In addition, over 100 people signed-up on the "interested" sheet, offering their e-mail addresses as contact info.
So you say "no course in my area would do that." News Flash: the Tiger Phenomenon is over. Courses need players. There's too much inventory on the market. Giving away a round of golf actually brings business to the course. These folks buy in the pro shop, they eat there and they tip. If they enjoyed the experience, they come back. It's up to you to sell the course on this. Make it a win-win-win for your chapter, the new member and the golf course owner.
Judging from past turn-outs, we know a lot of people go to golf shows to get out of the house during the winter time and to look for freebies at the show. We're such a believer in what the free round(s) can do for your chapter, that we're altering our reimbursement policy*. See below.
Get Them to Sign-Up for Next Golf Outing
It's quite possible they want to play golf as soon as possible. As a guest, they're allowed to attend one event without having to pay dues, so why not get them signed-up for your next golf outing? Have a sign-up sheet. Yes, they are strangers and they may not show-up, but by them signing-up, it shows a real interest on their part. You may require a down payment for the outing or, give them a return envelope for them to send-in their check by a certain date. Regardless, they must give you general information about themselves so you'll know how to follow-up.
ASGA National is pleased to provide to chapters a table-top "wave display" for its perusal. The display is on loan to the chapter and the chapter is financially responsible for the safe keeping of this display while it is in the chapter's possession. Replacement cost is $750.00.
The display mounts onto a 6' table which sits at the rear of your 10x10 display booth. The frame is mounted to the table, then the felt cover adheres with Velcro to the frame. The graphics, which are the expensive portion of this display, adhere with Velcro to the felt cover. To see the graphics, click here.
Reservation for the display is on a first-come, first-served basis. The chapter is responsible for shipping costs of the display either to the next chapter or back to ASGA National IMMEDIATELY after the show. In some cases, time is of the essence, requiring the chapter to pay for 2-3 day guaranteed UPS service, costing $90 to $150, depending on how fast it needs to be at the next location. For example, if your show runs Friday throught Sunday and the next chapter needs it the following Thursday, you need to ship it out Monday for a Wednesday or Thursday guaranteed arrival. You will be coordinating the shipping with ASGA National as only ASGA National shall indicate where it should be shipped to next. You cannot keep the display for more than one event without the expressed, written permission of ASGA National.
Financial Support from ASGA National
In the past several years, ASGA National has paid for 85.75% of the cost of the booth, the percentage of dues that belongs to the national association. The chapter would pay the balance. Most booth spaces ran $350 to $600. The idea was that if the chapter had some "skin" in the game, everyone would recoup their investment. This has not happened. In reviewing the past dozen golf shows we have supported, it was very rare that we ever broke-even. In other words, the display cost far exceeded the investment. So the "old" method of supporting these display booths at golf shows is a thing of the past.
We're changing the incentive. Beginning with all shows after October 1, 2012, chapters will need to pay the entire cost of the booth. ASGA National will not have any financial responsibility. ASGA National will provide the display booth banner and/or materials as available, again, on a first-need, first-served basis.
The good news is this: your chapter will receive 100% of the proceeds from the membership dues that have been paid as a direct result of the specific golf show which you have rented a booth. The 100% rebate applies to any checks or online payments that are received by the national office within thirty (30) days from the last day of the show. Any checks or online dues payments that arrive at the national office must indicate "golf show" on the payment so as to separate these payments from the other payments that come in from your chapter. This allowance is only and absolutely for new members, not any of your renewing or past members.
The purpose of this is obvious: you put on a good show, you get incentives such as free golf rounds as give-aways, you get folks excited about joining your chapter, finding love on the links, etc., and then they join. If they don't join on the spot, they don't get the free gifts but you still have 30-days to "work the lead." Got the idea? Bigger risk on your part, bigger reward in the end. So everyone from your chapter president and your Board of Directors needs to be behind this effort, otherwise, it will be money down the drain.
Suggestions for a Successful Show
ASGA National wants your chapter to have a successful golf show. Here are some suggestions that we've found from past shows that will get you a better price on your booth as well as increase your chances of new members:
Also . . .
Press Releases / Marketing Support
You may be interested in telling the world about your booth at the local golf show. And once you're set-up, you'll want some information to handout to visitors. Unfortunately, we don't have free golf balls, frisbees and pencils to give you, but if you visit this website, you might find some things that will help you in a variety of ways.
Golf Shirts for Your Members
Image is important so ASGA will help you with your show image. ASGA logo'd golf shirts (men & women) are available for a mere $12.00 each for show participants only. These are not to be sold to members who do not participate in the show. E-mail the office (info@SinglesGolf.com) and give us the quantity of shirts you'll need, broken down by sex and size (e.g. 4 large men, 2 medium men, 3 large women, 2 medium women, 1 small women, etc.) Give us your "ship to" address and we will ship these to ONE location only via UPS Ground. If you need them expedited, you'll have to pay the expedited costs. You'll need to send a check to ASGA, 1122 Industrial Dr., Suite 107, Matthews, NC 28105 or call and give us a credit card number. The number to call is 980-833-6450 or 1-888-GOLFMATE.
We will try our best to get all of the men's shirts the same color and the same color with all of the women's shirts as well, however, at this price, we cannot guarantee all shirts will match, however, all shirts will have the ASGA logo on them.
How to Reserve
If you wish use the golf show display, please contact the national office at info@SinglesGolf.com
Who Has Already Reserved?
Cincinnati Chapter - January 16-18, 2009 show dates
Southeast Michigan - March 6-9, 2009 show dates
Milwaukee Chapter - March 13-15, 2009 show dates
Chicago Chapter - February 26-28, 2010 show dates
Central Mass Chapter - February 27-28, 2010 show dates
Southeast Michigan - March 4-7, 2010 show dates
Denver Chapter - February 10-12, 2012
Tampa Bay Chapter - February 18-19, 2012
Kansas City Chapter - February 24-26 show dates
Southeast Michigan Chapter - March 1-4, 2012 show dates
Hartford Chapter - March 9-11, 2012 show dates
Albany Chapter - March 24-25, 2012 show dates
Kansas City Chapter - February 22-24 show dates
Denver Chapter - February 20-22, 2015 show dates
Hartford Chapter - March 20-22, 2015 show dates
Albany Chapter - March 27-29, 2015 show dates
Washington, DC - Feb 5-7, 2016 show dates
North Jersey - February 19-21, 2016 show dates
Denver - February 19-21, 2016 show dates
Albany - March 11-13, 2016 show dates
Hartford - March 18-20, 2016 show dates
Washington, DC - February 2-5, 2017 show dates
Denver, CO - February 10-12, 2017 show dates
Hartford - March 24-26, 2017 show dates
Philadelphia - Feb 9-11, 2018 show dates
Denver - Feb 9-11, 2018 show dates
Albany - March 16-18, 2018 show dates
Hartford - March 23-25 show dates
Milwaukee Chapter's Booth at Milwaukee Golf Show 2009
Hartford Chapter's Booth, March 2012
American Singles Golf Association, 1122 Industrial Drive, Suite 107, Matthews, NC 28105